Protein is a vital
component to building and maintaining a strong, healthy body, especially
for athletes and for those engaging in intense exercise. There is no
doubt that whey protein has become one of the hottest selling supplements
on the market, and for good reason! Whey protein has one of the highest
biological values of any protein supplement on the market due to its
excellent amino acid profile, solubility, and digestibility. A high
biological value means that it may "yield" more usable grams of amino
acids. It also contains the highest concentration of branched chain
amino acids (BCAA) of any single protein source. This BCAA content is
important to exercising individuals because BCAA's are an integral part
of muscle metabolism and are the first amino acids sacrificed during
muscle protein breakdown.
Are all whey protein
powders created equally? The whey protein powders available on the market
vary significantly in quality and content. Most of the powders do contain
whey protein, but some incorporate fillers like maltodextrin, which
adds carbohydrates, and other protein sources like calcium caseinate
or milk protein isolate. Although these other protein sources are high
quality, they do not offer the same benefits unique to whey protein.
That is why EAS has developed SimplyProtein Complete Whey, an economical,
high-quality, protein powder made with 100% whey protein.
Whey provides 20-21 grams of high quality whey protein per serving and
it has only 2 grams of fat! This convenient, tasty powder is available
in chocolate, vanilla and strawberry. It mixes easily in water, milk
or your favorite nutrition shake. It is the ideal option for the active
person on-the-go. It can help you meet your daily protein requirements
that are so important in building and maintaining a strong, healthy
As a dietary supplement,
mix 2 scoops or 8 tablespoons with 4 to 6 ounces of cold water or skim
milk, or blend with your favorite nutrition shake. Consume 1 to 4 servings
daily (depending on how much protein you want in your diet).